GeoTechnologies, Inc.

News Release

May 27, 2021

INCREMENT P and HERE of the Netherlands Strengthen Partnership to Expand Location-based Data Offerings Utilizing HERE’s network to provide global customers with Japan map data
~Expected to be used in a variety of usages, such as accelerating the speed of industry development in the era of automated driving and trade area analysis for new types of businesses~

Amsterdam, The Netherlands/Tokyo, Japan - HERE Technologies, (CEO: Edzard Overbeek), the leading location data and technology platform and INCREMENT P CORPORATION (President and CEO: Takahito Aiki), the location intelligence company that makes full use of high-precision 3D map data and other location-based technologies, today announced that INCREMENT P will distribute its map data through the HERE Marketplace, a centralized platform for the exchange of location-based data.
Since the company was established, INCREMENT P’s packaged map data has been developed for car navigation systems and includes 1.25 million kilometers of map data accumulated from its own driving surveys throughout Japan, and a total of 6.6 million kilometers accumulated since 2005. In anticipation of the coming era of automated driving and with the accelerating speed of development of the industry as a whole, we hope that INCREMENT P's map data will be used by companies around the world for a variety of purposes, including the development of new types of business, such as home delivery, and marketing activities such as area marketing analysis.

HERE is a global platform in the field of location data, developing and providing a location platform for companies around the world to use local map and location data for their activities and businesses. Since 2004, INCREMENT P has been one of the first companies in the industry to develop digital maps, and as a result of its own research and surveys covering 1.25 million kilometers throughout Japan (6.6 million kilometers in total), INCREMENT P possesses a map database that includes road network data and industry-leading address data which corresponds to the unique address system in Japan.
HERE and INCREMENT P began a business partnership in 2017 with the aim of creating a global map solution for the era of automated driving. Since then, HERE has adopted the Japan map database provided by INCREMENT P, the only Japan map data to be used on HERE Workspace, a development environment that enables companies to analyze and process their own information by combining it with HERE's map information.

■Details of the partnership
In order to respond to the global demand for the use of Japanese map data, INCREMENT P's map data will be distributed through the HERE Marketplace, which is on the HERE location platform. Both parties will be able to create new demand and procure supply to meet the needs of customers around the world.

●About the HERE Marketplace
The HERE Marketplace centralizes a wide range of location-based data from around the world on a platform that allows companies that want to utilize local location information to seamlessly buy, sell and trade with data providers on the HERE Marketplace.

●Datasets provided by INCREMENT P
INCREMENT P has established its own map maintenance system and provides a wide variety of datasets such as road network data for car navigation, detailed map data including building footprints, address data that corresponds to Japan’s unique address system, spot (POI: Point of Interest) data that can be used for destination search and analysis. In addition, INCREMENT P has an address cleansing API useful for normalizing address data, as well as providing information on future changes in road and city infrastructure that can be used for marketing purposes.

【Data to be provided on HERE Marketplace】

■Comments from both parties
Akihiro Takahashi, Vice President Sales, Japan at HERE Technologies

“Our strong partnership with INCREMENT P, established in 2017, has enabled HERE to provide the Japanese market with location-based products and services. By making INCREMENT P’s data suite available to multiple industries and enterprises via the HERE Marketplace, both in Japan and overseas, we’re jointly expanding the boundaries of location technology and accelerating digital transformation for our customers.”

Takahito Aiki, President and CEO at INCREMENT P CORPORATION

“We will continue to provide access to our map data of Japan through HERE Workspace, and contribute to improving the overall value of the HERE location platform by making our map data available for distribution to customers via the HERE Marketplace. Our partnership with HERE provides us with access to enterprises around the world, and will further stimulate the global demand for location-based services. We look forward to strengthening our cooperation with HERE as an important strategic partner.”

■Partnership history
February 2017: Strategic alliance agreement
June 2017: Signed general agreement
May 2018: Formed “OneMap Alliance”
May 2019: HERE released HERE location platform in Japan ingested with INCREMENT P map data
May 2021: INCREMENT P starts offering its datasets via the HERE Marketplace

■Company info
About HERE Technologies

HERE, a location data and technology platform, moves people, businesses and cities forward by harnessing the power of location. By leveraging our open platform, we empower our customers to achieve better outcomes - from helping a city manage its infrastructure or a business optimize its assets to guiding drivers to their destination safely. To learn more about HERE, please visit and

About HERE location platform
The HERE location platform consists of the HERE Marketplace, HERE Workspace and HERE Studio. The HERE Workspace provides a development environment for analyzing and processing information held by customers (sensor information, etc.) by combining it with HERE's map data. The HERE Marketplace allows customers to purchase the data they need and monetize their data by selling it. HERE Studio provides GUI that allows developers and customers to customize the map design without the need for advanced programming skills.

In 1994, INCREMENT P started its digital map business for car navigation systems, and has been engaged in the entire mapping process from map maintenance to providing services throughout Japan, developing map data and software for car navigation systems and providing map services under the MapFan brand. Based on its unique and innovative map development technology that enables the speedy collection, extraction and update of a vast amount of changes in the real world, INCREMENT P is able to provide highly accurate maps with high freshness, and also provides high-precision maps that are indispensable for realizing highly automated driving. In addition, we are creating new services based on Location Intelligence by combining maps with a variety of big data and real-time data, including people flow data.